MInext is now LIVE! What will your next MI experience be?

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Today we launch MInext, a new marketing campaign to support Mercer Island's businesses. MInext aims to strengthen connections between Islanders and the local businesses that make Mercer Island a unique place to live, play, and enjoy. Over the next several weeks, we invite the community to learn more about the people "behind the masks" with blog and video interviews, special promotions, advertising, signage, and more. Our hope is that the community will think Island businesses first for their next purchase of a product, service, or experience.

The website launches today with six interviews of local businesses and will continue to be updated with new blog and video content through the end of the year. Businesses are offering special promotions to campaign followers, and we are working with our consultants to cook up a few more surprises for the duration of the campaign. We are also tying the campaign into other efforts to support the community and local businesses this winter, including Illuminate MI.

Check out MInext online:

This campaign is the result of a partnership with the Mercer Island Chamber of Commerce and local consultants L+B Design and Suzanne Zahr. It is fully funded by the City's Port of Seattle and King County CARES grants.

Are you a local business interested in participating? Start by reading more here.

Thanks to our grant funding, we are able to offer this campaign to the business community at no cost. Participating businesses will receive a welcome kit including a facemask, open/closed sign, and window decal as well as other campaign gear to get into the MInext spirit (while supplies last). We ask that participating businesses offer a special MInext promotion to advertise on the website and other channels.

Ready to join? Complete your MInext interview & submit pictures here.

Questions? Contact Sarah Bluvas, EOC Small Business Liaison, at sarah.bluvas@mercerisland.gov.

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